Small Business is Big Business

Microsoft believes that small business is big business. Why? Well 98% of companies world wide are classified as small businesses, from an Information Technology classification that is a company with less than 25 personal computers.

This is good news for Petrel, as both a small business and a supplier to small businesses, and it is good news for you if you happen to own or work for a small business. Microsoft will be running a number of initiatives and promotions aimed at increasing their penetration into this market. And once you are running their products what will they want you to do…..grow of course.

Starting tonight Microsoft has a regular segment on Summit TV’s Real Business which airs at the following times:

  • Mondays at 18h30
  • Tuesdays at 8h00
  • Fridays at 18h30

and covers topics that will be of interest to all small business owners.

This Week:
This week Bruce Mackenzie talks to Peter Fink, MD of Daisho Marketing, and Peter Gilbert, Chairman of HR Challey SA, about good sales strategies. Mona Zwambila looks at BEE and the small and family business. Mike Said of Brand Strategy presents Part Two in ‘Marketing with Brains and No Budget’ and there is the usual tender list from around the country.

Next Week:
Good Sales Strategy
BEE and the Family business
Marketing with Brains and no Budget - Part 2

For more information on Real Business follow this link
http://www.summit.co.za/trends/realbusiness.html.
Alternatively if you want more information about specials, promotions or other resources for a small business visit Microsoft South Africa’s dedicated small business site
http://www.microsoft.com/southafrica/smallbusiness/default.mspx.